The Retrospective

Wexley School For Girls commands a cheeky, quirky, downright gutsy online vibe that falls somewhere between a Monty Python skit and a Yo’ momma joke competition. The Seattle-based marketing, branding, design, and interactive agency holds clients that range from car dealerships to Italian soccer boot purveyor, Diadora. The best part? Despite its varied clientele, everything [...]

This past Wednesday, the Mother New York ad agency threw a major rager in honor of a couch. Okay, it wasn’t so much a rager, but it was a launch party for their latest creation, Mother Couch 2.0.

What is Mother Couch 2.0, you ask? In the words of the ad agency behind the couch: “The [...]

Armin over at Brand New had a great in depth look at the massive, and all around expensive (1.2 billion dollars over the course of 3 years! Who says companies aren’t spending money on advertising?) rebranding of Pepsi. New York firm Arnell Group is responsible for the rebranding while TBWA\Chiat\Day handled print and television campaigns.  [...]

In my opinion, having something like a blog, podcast, or twitter for any company is a great way to give some insight on who you are and what you do on both business, and social levels. If you’ve ever read my posts in the past about W+K, you already know that I’m a huge fan [...]

Jeff Staple as far as we are concerned is one of the most interesting entrepreneur and figures in street wear and street wear culture. He has always maintained a steadfast commitment to follow his vision despite the fickleness of the industry. While other brands were eager to cash in on whatever trends were popular, Staple [...]

Goodby, Silverstein & Partners resides virtually in my back yard and I’ve been meaning to write about them for a bit now. As one of the top independent ad shops in the country, they are responsible for excellent work they produce for clients such as Adobe, Comcast, and Hyundai. The two principles, Jeff Goodby and Rich [...]

By now you’ve either heard the song, seen the ad on TV, or read about it in various publications, but now you can ask your self a serious question- did it work? Jason and I found ourselves at Barcelona a few days ago discussing that very idea. Over the course of a few drinks and a [...]

If anyone at Wieden+Kennedy reads this blog (lord knows I read theirs), please pretty please let me sit in on a briefing! I’d love to watch your minds at work as you craft beautiful works like this commercial. I totally geek out for ads like this, not because they’re hocking a product and I [...]

Steve Nash’s story revolves around the fact that he is a Canadian point guard for the Phoenix Suns, but that’s not the point of this post: He has accomplished two very uncommon things in the last few months that were of some interest to us. First he teamed up with Nike to release the upcoming [...]

This is why Wieden + Kennedyare a powerhouse of an ad agency. This is the most recent 30 second spot for Nike’s new “SPARQ Training” program that was anounced this week. Everything from the copy to the attitude that the athletes execute sells, “Hey, maybe I should go out and pick up some Nike gear [...]