The Retrospective

httpv://www.youtube.com/watch?v=GPZ5fnYFI4Q By now you’ve either heard the song, seen the ad on TV, or read about it in various publications, but now you can ask your self a serious question- did it work? Jason and I found ourselves at Barcelona a few days ago discussing that very idea. Over the course of a few drinks and […]

httpv://youtube.com/watch?v=woOu_4l3lio If anyone at Wieden+Kennedy reads this blog (lord knows I read theirs), please pretty please let me sit in on a briefing! I’d love to watch your minds at work as you craft beautiful works like this commercial. I totally geek out for ads like this, not because they’re hocking a product and I […]

httpv://youtube.com/watch?v=8VwiRnQ0M4M Steve Nash’s story revolves around the fact that he is a Canadian point guard for the Phoenix Suns, but that’s not the point of this post: He has accomplished two very uncommon things in the last few months that were of some interest to us. First he teamed up with Nike to release the […]

httpv://youtube.com/watch?v=uIdYyhtaeuM This is why Wieden + Kennedyare a powerhouse of an ad agency. This is the most recent 30 second spot for Nike’s new “SPARQ Training” program that was anounced this week. Everything from the copy to the attitude that the athletes execute sells, “Hey, maybe I should go out and pick up some Nike […]