This is why Wieden + Kennedyare a powerhouse of an ad agency. This is the most recent 30 second spot for Nike’s new “SPARQ Training” program that was anounced this week. Everything from the copy to the attitude that the athletes execute sells, “Hey, maybe I should go out and pick up some Nike gear and get my game better”. The allure of the trash talking is what really made me want to further investigate what the heck I was watching. Lines like, “your agility owes my agility two bucks” and “my speed is already watching the next commercial” are genius. Wieden + Kennedy has been working with Nike for years on its branding and identity campaigns and has, ever so often, shined in delivering a stunning message for Nike. From designing their iconic swoosh logo to orchestrating their now multi-tear ad campaigns that go from the tradational to the viral and interactive. Here’s Nike’s official press lease on “SPARQ”.
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