If anyone at Wieden+Kennedy reads this blog (lord knows I read theirs), please pretty please let me sit in on a briefing! I’d love to watch your minds at work as you craft beautiful works like this commercial. I totally geek out for ads like this, not because they’re hocking a product and I love Michael Jordan so don’t get me started, but just look at this commercial! It’s brilliant; they’ve set such a tone for Michael as not only a living legend, but one that’s challenging the rest of us to step up our game. The imagery and the copy is just amazing “maybe it’s my fault” is just such a strong sentiment. Can Michael Jordan really be blamed because you have a whack game on the court? Absolutely not; the man earned and worked for everything and he went on to dominate. We should all do the same everyday. Well played Wieden+Kennedy well played.
Tags: TV · Advertising1 Comment
1 response so far ↓
cool.