Until recently I had never heard the term sneakerhead, nor to my knowledge had I met one. Over three hours with Harley Carrara, owner of Mass Appeal Skateboard Shop in Plainville, Connecticut, and three Nike Design Customization Experts at Westfarms Mall’s Nike iD Studio, I learned that though I hadn’t realized it, the mythic sneakerhead is most decidedly among us, walking just a little taller than the tatty-Keds-clad masses. The sneakerhead looks just like you and me with one crucial difference: their footwear is far, far finer.
Nike’s latest retail innovation, the Nike iD Studio, holds the golden ticket required for entry into elite sneaker subculture–a ticket that just so happens to come in the form of swank custom kicks. How do you get your own pair of one-off Nikes? It’s as simple as finding an iD Studio near you, stepping up to a virtual customization station and designing the footwear that inspires you.
A few Fridays ago Nike invited The Retrospective to Westfarms Mall for a night of private customization. Carrara and a team of Nike iD experts guided us through the customization process, plied us with prime swag, and laid down the sneaker gospel. Read on to see what we learned.
Tags: Art · Design · Fashion · San Francisco · street wear · Technology · The Retrospective