The Retrospective

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Putting Back the Music in MTV

November 1st, 2008 by
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MTV is saying goodbye to the Hills? Well, not exactly. However the newly launched Mtvmusic puts the focus back on music. Really!

Viacom’s MTV Networks launched MTVmusic.com, a user-friendly online collection of 16,000 music videos including “Unplugged” performances. The site resembles Hulu but MTV has added a social networking component. A streaming online collection seems like a natural progression for MTV. But in the age of Youtube is MTVmusic too little, too late? Only time will tell.

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