Nooka Inc | The Retrospective

Nooka Watches

I’m not sure when I first discovered Nooka, but they are a Life Style and Accessory design company headed by Mathew Waldman. They make really interesting design pieces working with different design systems. They are mostly known for their interesting take on time pieces, mainly watches. They redefine the standard analog or digital “interface” and focus mainly on a more intuitive and abstract visual illustration of time. My girl bought me the “Zoo MR” for my birthday and I was really impressed. They have so many different pieces that there is something for everyone and ultimately all the pieces have a unique visual illustration. I’m definitely going to try and pick up a couple more pieces. I really like the philosophy behind the brand and they are planning on expanding their design ideas to different types of accessories. Check them out.

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