The Retrospective

The Retrospective random header image

Entries Tagged as 'Marketing'

Pepsi Launches Rebranding – Nobody Cares

January 9th, 2009 5 Comments

Armin over at Brand New had a great in depth look at the massive, and all around expensive (1.2 billion dollars over the course of 3 years! Who says companies aren’t spending money on advertising?) rebranding of Pepsi. New York firm Arnell Group is responsible for the rebranding while TBWA\Chiat\Day handled print and television campaigns.  […]

Tags: Advertising · Marketing

It’s more than just sneakers: An interview with Jeff Staple.

December 18th, 2008 3 Comments

Jeff Staple as far as we are concerned is one of the most interesting entrepreneur and figures in street wear and street wear culture. He has always maintained a steadfast commitment to follow his vision despite the fickleness of the industry. While other brands were eager to cash in on whatever trends were popular, Staple […]

Tags: Culture · Design · Fashion · Marketing

Steve Nash – Training Day

March 26th, 2008 1 Comment

Steve Nash’s story revolves around the fact that he is a Canadian point guard for the Phoenix Suns, but that’s not the point of this post: He has accomplished two very uncommon things in the last few months that were of some interest to us. First he teamed up with Nike to release the upcoming […]

Tags: Advertising · Marketing

“My Quick Smells Like French Toast”

March 19th, 2008 1 Comment

This is why Wieden + Kennedyare a powerhouse of an ad agency. This is the most recent 30 second spot for Nike’s new “SPARQ Training” program that was anounced this week. Everything from the copy to the attitude that the athletes execute sells, “Hey, maybe I should go out and pick up some Nike gear […]

Tags: Advertising · Marketing