The Retrospective

The Retrospective random header image

London’s Monocle Magazine Meets J.Crew
worlds collide/decide they like it/throw swank party

November 23rd, 2009 by

Tyler Brule, Jenna Lyons, Frank Muytjens – image courtsey of Monocle Magazine

Monocle Magazine, purveyor of all things cool, held a holiday party on November 17th at the J. Crew Men’s Shop in SoHo. It might seem surprising that a lifestyle magazine from London would hold a party in NYC, but for the listeners of Monocle’s weekly podcast it makes perfect sense.

Earlier this year, Monocle editor Tyler Brule had Jenna Lyons, creative director for J.Crew, on his show to muse about styling Sasha and Malia Obama for President Obama’s inauguration, fashion trends and the state of retail. Mr. Brule returned the favor by inviting his magazine subscribers to pack the Men’s Shop with a mix of loyal readers, admirers, and a coterie of fashion designers. In attendance was J. Crew CEO Mickey Drexler, the aforementioned Jenna Lyons, J. Crew men’s design leader Frank Muytjens, and Monocle editors Andrew Tuck & Robert Bound. Staff members from the L.A. store were also in attendance with gifts in hand: samples of the upcoming December/January issue, candles, cologne and custom branded Moleskins. When pressed about the opening of a New York shop, the team couldn’t share a date but conceded a promising, “soon”.

Mickey Drexler, Tyler Brule, Jenna Lyons, Frank Muytjens – images courtsey of Monocle Magazine

Monocle is known for its attention to detail as much as for its content, and its holiday party was a testament to this fact. There were were numerous waiters, appropriately looking as though they had just stepped out of the J.Crew catalog, unobtrusively keeping partygoers supplied with a variety of hors d’oeuvres and cocktails. Tyler Brule and his editorial team made themselves available to everyone, taking the time to engage in conversation with the large group of well-wishers. Each guest received a Monocle tote bag filled with a notebook, J.Crew tie clip, and J.Crew Publishing’s 10 Things Every Man Should Know.

Rather than come across as a shameless promotion between two brands, the event embodied the admiration that Tyler Brule shares for J. Crew and its ability to define itself as a leader of fine American fashion, successfully competing with the Japanese and European fashion houses. It also underscored the intrinsic relationship that exists between clothing companies and the magazines that aim to bring their brands into the forefront of fashion culture. Hopefully, with the opening of the Monocle NY shop in the near future, we will be seeing more collaborative events occurring between some of fashion’s most resonant designers and writers.

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