The Retrospective

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Mother New York Wants The World To Crash On Their “Mother Couch 2.0”

April 2nd, 2009 by

This past Wednesday, the Mother New York ad agency threw a major rager in honor of a couch. Okay, it wasn’t so much a rager, but it was a launch party for their latest creation, Mother Couch 2.0.

Mother Couch 2.0

What is Mother Couch 2.0, you ask? In the words of the ad agency behind the couch: “The World’s First Fully Integrated Sofa.” What this means is that you can actually find this couch, which resides on the 5th floor of a Bond Street building right off of Bowery, all over the web. Like any normal, self-respecting living room entity, Mother Couch 2.0 has gmail, a facebook and even a MySpace account. It’s got its very own blog on blogspot and is oh-so-trendy by having a Twitter account, to boot! You can even find Mother Couch 2.0 on LinkedIn, in case you were looking to hire a sofa.


The creative minds behind Mother New York decided that the launch of Mother Couch 2.0 would make for a great reason to have a party. And party we did. The open office space was turned into a sleek New York loft. Office trappings were removed to reveal long, reclaimed wooden desks with a campy feel. The open bar was provided by Stella Artois, a client of Mother NY, and a DJ spun an eclectic collection of music ranging from 70s soul to forgotten one-hit wonders of the 90s.


Mother commissioned locally based artist Tristan Eaton to create a piece of art while the party went on. Attendees watched as Eaton worked for over two hours to create a large mural that is now a permanent part of Mother NY’s décor. Eaton is one of the men behind Thunderdog, a full-service design studio and toy production company that also works with Kid Robot.


Queens native, Consequence, kicked the party into full gear when he came out and performed. He sampled many of his older songs, including songs hearkening back to his A Tribe Called Quest days. Kanye West and Q-Tip are collaborating to help produce his upcoming album You Win Some, You Lose Some, which is due out this Spring.

The event was a success by all accounts, and even though The Retrospective had to leave early to go to work the next day, we can only assume all guests were invited to crash on the famed couch afterwards–lulled to sleep by more of Consequence’s jams?

Visit the Mother Ad Agency

Visit the Couch’s blog

See more photos from the event here.

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