The Retrospective

Good news travels fast on the interweb. This week, the powers that be dropped Theophilus London’s “This Charming Mixtape”  on my desk. I heard his name dropped  before by the various crews he rolls with such as, A.L.I.E.N and GFC, but I never had a proper introduction to his music. Hailing from Brooklyn, NY, Theophilus [...]

Thursday’s 5th studio album, “Common Existence”, has nailed setting a tone of urgency, and excitement almost down to a science. Everything about this record resonates exponential growth. Their years of touring and countless influences has culminated into what I dare say is the group’s finest effort to date.

From all of us here at The Retrospective, we’d like to say a warm “Hello!” to the 44th President of the United States of America.

Before I go on a tirade about Microsoft’s new program Songsmith, let me just state that I am fully aware of the ever changing times, and how much technology has influenced the way we create, market, and consume music.  That being said, I still don’t think that it’s OK to completely remove the creative process [...]

Armin over at Brand New had a great in depth look at the massive, and all around expensive (1.2 billion dollars over the course of 3 years! Who says companies aren’t spending money on advertising?) rebranding of Pepsi. New York firm Arnell Group is responsible for the rebranding while TBWA\Chiat\Day handled print and television campaigns.  [...]

In my opinion, having something like a blog, podcast, or twitter for any company is a great way to give some insight on who you are and what you do on both business, and social levels. If you’ve ever read my posts in the past about W+K, you already know that I’m a huge fan [...]